Start Cup Bergamo 2021 – Pamac wins the special prize by Fondazione Pesenti

October 7, 2021

Start Cup Bergamo 2021, 11th Edition | The best business ideas awarded

At Start Cup Bergamo 2021, the Special Prize by Fondazione Pesenti was awarded to Pamac – Patient Self-Management of Chronic Diseases, a project designed to support citizens over 65 in overcoming digital barriers in both social and healthcare contexts, facilitating access and strengthening digital health literacy.

The first overall prize went to LookPark, an app that helps users find parking.

Also awarded was ReHubAI, a platform connecting patients with therapists, integrating AI and video analysis tools to create rehabilitation programs.

November 7, 2021 – Once again, Fondazione Cav. Lav. Carlo Pesenti partnered with Start Cup Bergamo, the entrepreneurial training and mentorship program run by the University of Bergamo, which concluded by awarding the top three projects out of twelve finalists.

The award ceremony was held in the presence of the finalist teams, jury members, and faculty, including the Rector of the University of Bergamo, Remo Morzenti Pellegrini, and representatives from the event’s partners: Intesa San Paolo, Fondazione Pesenti, Ribo, Bergamo Sviluppo, Confindustria Bergamo, Sportello finanziario delle idee (Bergamo Diocese), STEP, and Studio Locatelli.

Brilliant in their ideas, confident in their presentation, and above all full of projects: the hope is that they will come to life, thanks also to a contribution and a cash prize.
They are the students of the eleventh edition of Start Cup Bergamo, the entrepreneurial training and innovative business idea development project of the University of Bergamo, which reached its final stage yesterday.
The most exciting one: the awards ceremony.

Third place on the podium (with a prize of €2,500), along with the special award assigned by the Fondazione Pesenti for the “Project with the greatest social impact“, was claimed by Pamac – Patient Self-Management of Chronic Diseases, by Mariangela Vanalli (team: Myriam Femminella, M. Speranza Tona, Umberto Della Monica, Nicola Romito, and Olga Fraschini).
The project aims to help citizens over 65 overcome “digital barriers” in both social and healthcare contexts, by supporting and strengthening digital health literacy.

Second place (with a prize of €5,000) was awarded to ReHubAI, conceived by Desirée Arancio.
It is a platform designed to serve as a meeting point between therapists and patients, equipped with various video analysis tools and artificial intelligence techniques to develop personalized rehabilitation programs.

The overall first prize (with a reward of €10,000) was awarded to Alberto Noris with LookPark, a technology for mapping city parking that allows users to view available parking spaces in real time on their mobile devices.
With 2,400 parking spaces, the city of Bergamo is the top candidate for the implementation of this well-structured project, which includes market analysis, problem-solving strategies, privacy considerations, and a financial development plan.

The Special Prize from Fondazione Pesenti for the “Project with the highest social impact” was awarded to Pamac, Patient Self-Management of Chronic Diseases by Mariangela Vanalli (team: Myriam Femminella, M. Speranza Tona, Umberto Della Monica, Nicola Romito, and Olga Fraschini).

Third place went to Pamac, which was also recognized as the “Project with the highest social impact” by Fondazione Pesenti

The Look Park project wins the first prize overall.

The ReHubAI project was awarded the second prize.

Pamac – Special Prize for Highest Social Impact

The project Pamac, Patient Self-Management of Chronic Diseases, aims to support patients over 65 in overcoming digital barriers, both in social and healthcare contexts, by promoting digital literacy—particularly in the use of the Electronic Health Record (FSE). Many elderly patients struggle to keep pace with the ongoing digital transformation of healthcare, often finding themselves excluded or overwhelmed. Pamac seeks to support existing systems, which frequently face interoperability challenges, and streamline bureaucratic processes that can slow down healthcare delivery and increase feelings of isolation and discomfort among the elderly.

Pamac plans to collaborate with organizations such as civil protection services, local pharmacies, municipalities, volunteers, and social services, offering practical support like transportation for medical appointments for citizens over 65.

A central element of the project is the introduction of a new professional figure: the Health Consultant (CDS – Consulente della Salute), a role that the current socio-healthcare environment demands but which is still absent in the system.

Pamac will interface with both the CDS and the digital component through the creation of an interoperable health data platform. This platform will help monitor the initial and ongoing follow-up of patients over 65, enabling social and healthcare fragility assessments based on a person’s functional and social status. It also includes risk stratification and monitoring with alert systems.

The service is designed with a subscription-based model, aimed at both patients and general practitioners/municipalities, ensuring sustainability and broader accessibility.

The team

MARIANGELA VANALLI Team leader

PhD candidate in Public Health at the University of Tor Vergata in Rome; HCCM HealthCare Consultant Manager collaborating with Ernst & Young S.p.A. in the field of healthcare and the Electronic Health Record (FSE). Within the project, she handled the entire organizational aspect and the review of documents.

MYRIAM FEMMINELLA, biomedical engineer registered with the Order of Engineers of the Province of Pavia, Section A, Information Engineering (A3673), Analyst & Project Manager at ICS Maugeri Spa in the Central Administration of Pavia in the Information Systems Directorate. In the project, she was responsible for process analysis and the procedural flow for drafting the scenarios that are part of this document.

UMBERTO DELLA MONICA, company manager and director of the IT division for healthcare and research. In the project, he focused on process analysis and the functional definition of the platform’s services.

MARIA SPERANZA TONA, clinical engineer registered with the Order of Engineers of the Province of Pavia, Section A, Information Engineering (A3616), collaborates with ARIA S.p.A. In the project, she was involved in process analysis and the procedural flow for drafting the scenarios that are part of this document.

NICOLA ROMITO, manager of a service company operating at the national level. In the project, he handled the market impact analysis and the subsequent drafting of the business plan.

SILVIA GONELLA, nurse researcher with a PhD, at the University Hospital “Città della Salute e della Scienza” of Turin. In the project, she contributed to drafting the scenarios that are part of this document and conducted a literature review on the core competencies of the Health Consultant (CDS).

OLGA FRASCHINI, General Practitioner at ATS of Lecco. In the project, she worked on drafting the scenarios that are part of this document and conducted a literature review on the core competencies of the CDS. She also identified the variables included in the socio-administrative diary.

The jury

Giovanna Campopiano Università degli studi di Bergamo – CYFE

Lucio Cassia Università degli studi di Bergamo – CYFE

Davide Hahn Università degli studi di Bergamo – CYFE

Mario Salerno Università degli studi di Bergamo – CYFE

Maria Rosa Scarlata Università degli studi di Bergamo – Dept. of Business Sciences

Vittorio Carrara Intesa San Paolo

Michele Balicco Ribo

Enrico Felter Fondazione Cav. Lav. Carlo Pesenti

Paolo Carminati Bergamo Sviluppo

Alessandro Giudici Bayes Business School, UK

Aldo Livolsi Fondazione Centesimus Anno pro Pontefice (FCAPP) – Bergamo