On June 29, 2018, an exclusive meeting took place yesterday at the Volvo Studio Milan with Allen Sayegh and Stefano Andreani from Harvard University Graduate School of Design — the two main coordinators of the Bergamo 2.035 project — within the context of the Master Architecture Meets Fashion organized by the E|D Editorial Domus Academy.
What if technology became part of our consumer identity?
What if stores could dynamically adapt to the market and user needs?
What if clothing sizes were eliminated? What would happen if online shopping merged with physical stores?
These are just some of the key questions addressed during the meeting on the future of shopping, which investigates what impact retail might have starting from 2020.
“The Future of Shopping”
The research was developed within the framework of the Bergamo 2.035 | REAL Cities – Smarter Citizens project, a multidisciplinary, multi-year research initiative promoted by the University of Bergamo and the Harvard Graduate School of Design, with support from the Cav. Lav. Carlo Pesenti Foundation and the Municipality of Bergamo.
This year’s course, titled “The Future of Shopping,” focused on the challenges linked to integrating digital technologies and physical spaces in retail, exploring both opportunities and impacts in urban, commercial, and domestic contexts, as well as user experiences in both real tangible environments and virtual settings.
Through a comparative analysis of retail between the United States and Europe, including a systematic review of scientific literature, case studies, and field research, researchers and students analyzed the history of retail. They gained insight into current dynamics — with particular attention to the cities of Boston and Bergamo — to propose innovative solutions on various scales.
E | D Domus Academy – The Master’s Program
A unique educational program spanning design disciplines.
Since the 1990s, when luxury brands began entrusting world-renowned architects and designers with transforming spaces into temples of luxury and fashion, architecture has become a privileged tool to convey high-quality production in spaces strongly characterized by design.
Architects are called upon to interpret a brand’s identity and values and translate them into architectural spaces: retail stores, factories, headquarters, and foundations. Domus launched its first educational project dedicated to innovation in designing fashion spaces.
By analyzing industry needs, young professionals acquired skills applicable to the fashion sector and became familiar with a market segment characterized by style, constant research, and innovation.
The program’s formula combines theory and direct field experience, involving key players from fashion, architecture, and design industries in their respective fields.
Domus
Since 1928, Domus has been the leading international publication and brand for architecture, design, and art.
Domus stands for innovation, inspiration, and quality in design and architecture. It aims to play an important role in training young architects and designers in highly specialized segments of an increasingly demanding and competitive profession, creating a unique learning environment that bridges academia and industry.
www.accademiaed.com Bergamo2.035